Reads to a funder. Welcomes a family.
A mission-led non-profit site built to attract donors, partners, and program participants in equal measure.
The challenge
SteamBridge runs STEAM education programs and needed a single site that spoke to three different audiences — donors, school partners, and families — without diluting any of them. The old site forced everyone through the same funnel, and conversions reflected it.
What we ran
PlatformsBrand
- Audience-led IA with three distinct entry paths from the homepage
- Donor flow, partner flow, and program-signup flow each instrumented
- Storytelling components for outcomes, alumni, and program impact
- WordPress build the program staff can update without dev help
In the wild
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