Findable first. Bookable second.
A ground-up launch site for personal air conditioning that keeps heavy-machine operators cool on the job.

The challenge
Cabin Cool was a brand-new product — personal A/C for construction machinery, built for operators in punishing heat — launching from a standing start. It needed a site that could introduce a category nobody had seen: showcase the hardware, educate buyers, open a channel for partners, and turn interest into orders.
What we ran
PlatformsBrand
- Built from the ground up — brand, structure, and build in one engagement, launched in three weeks
- Product-led IA showcasing the hardware and the use case
- Separate conversion paths for buyers and partners/distributors
- Media and photography of the unit in real job-site conditions
- SEO foundation for a brand-new product category
In the wild



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