Findable first. Bookable second.
A ground-up launch site for personal air conditioning that keeps heavy-machine operators cool on the job.
The challenge
Cabin Cool was a brand-new product — personal A/C for construction machinery, built for operators in punishing heat — launching from a standing start. It needed a site that could introduce a category nobody had seen: showcase the hardware, educate buyers, open a channel for partners, and turn interest into orders.
What we ran
PlatformsBrand
- Built from the ground up — brand, structure, and build in one engagement, launched in three weeks
- Product-led IA showcasing the hardware and the use case
- Separate conversion paths for buyers and partners/distributors
- Media and photography of the unit in real job-site conditions
- SEO foundation for a brand-new product category
In the wild
Ready to get started?
Let's build something worth shipping.
Tell us about your project and we'll reply within one business day. Existing clients can jump straight into JMG VIP.