Liability vs. force multiplier
Same product. Two different websites.
A buyer who has heard both names. They visit the marketing site before they ever open a trial.
Company A — a reason to doubt the product
The site they find
- A marketing site that doesn't hold up next to the product
- Brand that drifts between the app and the website
- What you actually do, buried under feature copy
- Engineers maintaining a site instead of the product
Company B — a reason to try it
The site we build
- A surface built to the same bar as the thing it sells
- One system across product UI and marketing
- The proposition in the first screen, not the fourth
- Maintenance handled by us; engineering stays on product