Three audiences, one site.

The problem

What we hear from buyers

• Copy written for donors that participants have to read around
• A site nobody on staff can update without outside help
• Programme information buried under organisational history
• Design that reads either corporate or homemade, and never quite right

The response

How we approach the work

• Information architecture that gives each audience its own route
• An editing surface built for the people who will actually use it, and documented on handover
• Programme and impact content structured to be updated rather than rebuilt
• Identity that holds up to a funder and still welcomes a family

Why JMG / 01

Three audiences, one site

Donors, partners, and participants want different things from the same pages. We structure the site so each finds their path without the others being watered down.

Why JMG / 02

Built to be handed over

Your team runs the site after launch, often with no developer on staff. That's a constraint from the first component, not a plugin added at the end — and we document what we hand over.

Why JMG / 03

Support that isn't sold back to you

Every launch includes 30 days of post-launch support. Ongoing care sits inside Platforms rather than being priced as a separate service.

We serve donors, partners, and participants. How do you avoid a site that speaks to nobody?

By giving each one its own path rather than its own paragraph. The information architecture does the work — a donor and a programme participant should each be one click from what they came for, without reading copy written for the other.

Our team has no developer. Can we run the site ourselves?

Yes. We build the editing surface for the people who'll actually use it, and we document the handover.

What happens after launch?

Every launch carries a 30-day warranty — we fix anything that breaks in what we delivered. Beyond that, ongoing care covers uptime and security monitoring, backups, and maintenance, handled inside Platforms.

Can you help with campaigns and email?

Yes — content strategy, campaigns, and email sit inside Brand, in the same engagement with one point of contact.

What does a project like this cost?

Scope drives price. Tell us the budget you're working with and we'll tell you honestly what fits it. The free Project Estimator gives a ballpark in about a minute.