One group, every property, one brand.
A master brand and web system for a multi-division group — hospitality and investments — and the properties beneath it.
The challenge
Riphean had grown by acquisition into a group spanning two divisions — Hospitality and Investments — each with distinct properties and audiences. They needed a master brand and web system that unified the group without flattening the individual properties or blurring the divisions.
What we ran
PlatformsBrand
- Master-brand identity with division and sub-brand rules (Hospitality, Investments)
- Property-tier templates for individual venues
- Photography direction across properties
- Editorial WordPress build with on-page SEO
In the wild
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