The challenge
REDCO operates across capital markets and real estate, and every new deal meant a new page. The business had grown past what its site was built to carry, and past what a team of that size could keep current if publishing meant filing a request and waiting. What they needed was the ability to run it themselves — a content model shaped around deals and properties rather than generic pages, in a system that stays restrained and credible no matter who's publishing that week.
What we ran
PlatformsBrand
- Content model built around deals and properties, so publishing a new one is filling a form rather than building a page
- CMS configured for the internal team to publish, edit, and retire deals unaided
- A design system that holds its tone regardless of who's updating it — restrained palette, editorial type, considered detail
- Analytics and on-page structure wired in for capital-raise campaigns
In the wild
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