/Tag: Personnel

Facebook poaches new CMO Antonio Lucio from HP

2018-08-23T20:48:30-04:00August 23rd, 2018|

Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio today announced he’ll be [...]

Facebook United

2018-05-08T19:13:21-04:00May 8th, 2018|

Facebook was a mess. The independence it dangled to close acquisition deals with Instagram and WhatsApp turned the company into a tangle of overlapping products. Every app had its own messaging and Stories options. Economies [...]