Our Process
We develop your brand in three phases:
Phase 1:
Set Your Brand Strategy
At last, you’ll know what you stand for and see a clear path forward. Behind every great brand is a thoughtful strategy. Using industry research and a detailed understanding of your firm, we position you against key competitors and create that hook that will stick in buyers’ minds.
Phase 2:
Establish a New Brand Identity
Your visual brand creates critical impressions in the marketplace. As we design your brand identity, we will consider your positioning, brand architecture and any opportunities in the marketplace to set your firm apart — then tackle your new logo, tagline, stationery and brand style guidelines.
Phase 3:
Build Your Brand Tools
We’ll equip you for the journey ahead. We’ll design and build the sophisticated brand tools you need to take your brand strategy to the marketplace — from a high-performance website to the online and offline collateral you need to communicate your competitive advantage.
